Zee TV’s popular drama serial ‘Vasudha’ has emerged as the biggest surprise in the latest BARC India television ratings, overtaking several top-performing Star Plus shows and grabbing the number one position on Hindi GEC charts. The achievement marks a major turnaround for Zee TV as the channel strengthens its position in the highly competitive Indian television market.
According to the latest weekly ratings, ‘Vasudha’ secured 1.8 TVR points, pushing ahead of major Star Plus programs that have dominated the charts for months. ‘Kyunki Saas Bhi Kabhi Bahu Thi’ followed closely with 1.7 points, while Zee TV’s ‘Ganga Mai Ki Betiyan’ claimed the third position with 1.6 points.
The latest ratings clearly show Zee TV’s growing dominance, with multiple shows entering the top rankings. Popular serials including ‘Anupamaa’, ‘Tumm Se Tumm Tak’, and ‘Yeh Rishta Kya Kehlata Hai’ remained strong contenders with 1.5 points each, while ‘Naagin 7’, ‘Laughter Chefs 3’, and ‘Udne Ki Aasha’ also maintained steady performance in the weekly chart.
‘Vasudha’, which premiered on Zee TV in 2024, has steadily gained popularity due to its emotional storyline, family drama, and strong performances by the lead cast. The show stars Priya Thakur and Abhishek Sharma in key roles and has become one of Zee TV’s fastest-growing fiction properties.
Industry experts believe the rise of ‘Vasudha’ indicates changing viewer preferences in the Hindi television industry. While Star Plus has traditionally dominated TRP charts with long-running family dramas, Zee TV’s fresh storytelling and aggressive programming strategy are now attracting a larger audience base.
Social media platforms have also witnessed massive discussions around the show’s success, with fans praising the emotional depth and performances of the lead actors. Many viewers described the TRP victory as a major milestone for Zee TV after years of intense competition with Star Plus.
With ‘Vasudha’ now leading the weekly television ratings, the upcoming weeks are expected to witness even tougher competition among Hindi entertainment channels. Television audiences are closely watching whether Zee TV can maintain its momentum or if Star Plus will reclaim its top spot with its established lineup of hit serials.
