It’s official, TikTok is set to take on Google’s video platform YouTube. The Chinese giant that changed the way people consume videos on mobiles with its short-form videos, is now set to take on YouTube’s long video format.
TikTok vs. YouTube: The Battle for Long-Form Content
The introduction of longer video uploads positions TikTok in even more direct competition with YouTube. This move indicates that TikTok is actively seeking to attract long-form video creators who typically post content on YouTube.
Traditionally, TikTok was known for short-form content, while YouTube was associated with long-form content. However, the distinction between the two platforms has been blurred in recent years. TikTok is now embracing longer videos, while YouTube has introduced shorter videos with its “Shorts” feature.
While this expanded video time limit offers more creative freedom, not everyone may welcome the change. TikTok’s appeal has been built on short, entertaining videos, and that is likely what draws most users to the platform.
Long videos may not be everyone’s cup of tea, and TikTok seems to recognize this.
The platform recently introduced a feature that allows users to fast-forward videos by holding down the right side of the screen, acknowledging the need for time-saving options.