Bade Achhe Lagte Hain is back with its fourth season, featuring Harshad Chopda as Rishabh and Shivangi Joshi as Bhagyashree. Sony TV and OTT viewers alike were thrilled by the June 16 premiere, which introduced a warm, soul-stirring romance—complete with charming moments like their adorable dog Kaddu and genuine on-screen chemistry.
Producers are hopeful this season could break Sony TV’s recent TRP slump. With its emotional storytelling, strong lead performances, and nostalgic franchise appeal, the show seems well-positioned to attract both old fans and new audiences.
The promotional push has been vibrant: from heartfelt BTS content to fun interactions revealing each actor’s quirks, Shivangi and Harshad have created buzz. Their playful reveals of each other’s most-used words and earnest declarations—like “not your typical love story”—have helped establish an emotionally rich tone for the season.
Ekta Kapoor’s Balaji Telefilms is backing this season vigorously. With its roots in a franchise that began over a decade ago and starred iconic duos, this fresh pairing aims to rekindle classic romantic energy while injecting something new and deep. Only time will tell if this formula converts into strong TRPs—but the early response is decidedly positive
