Samsung wants to make the most of the artificial intelligence (AI) buzzwords now that ChatGPT has revolutionized that tech landscape. The company has confirmed it’ll launch an “AI phone” next year, and it has unveiled its Samsung Gauss AI platform.
I’ve long speculated that the Galaxy S24 will be the first handset to launch with generative AI features built-in. That the next-gen Galaxy S flagship will be Samsung’s first AI phone.
Samsung will probably avoid addressing the matter until mid-January when the Galaxy S24 launch should take place. But the Korean giant has done something that implies the Galaxy S24 will be its first-ever AI phone.
You’d better be sitting down for this, as Samsung is looking to trademark “AI Phone” and “AI Smartphone” in the European Union (EU) and the UK.
It’s an incredibly bold move but also a pointless one. There’s no way regulators will award such generic trademarks to Samsung or anybody else in the space.
Any smartphone with AI features on board, whether they run locally or via an app, qualifies as an “AI Phone” and “AI Smartphone.”
You might say the Pixel 8 series brings the first AI phones, as Google made a big deal of specific AI features during the launch event.
Some of those features might already be available on the handsets. Others might take a while to arrive.
Finally, I’ll point out that nobody will refer to any smartphone as an AI Phone. Unless, of course, someone launches a device called AI Phone.
Still, Samsung’s decision to attempt to trademark AI Phone and AI Smartphone should not be overlooked.
the trademark applications imply two things. First, that Samsung will make a very big deal about AI phones in the coming year. Secondly, and related to the first, the Galaxy S24 should be AI phones.
The trademark documentation is just the cherry on top. Expect to hear Samsung say AI phone and AI smartphone a lot during the Galaxy S24, regardless of what happens with the trademarks. And, likely, Samsung will not get the trademarks for either.
