Yes, according to several reports, the popular Indian television show Kumkum Bhagya is reportedly going off-air on September 7, 2025
. This news comes amidst declining viewership and low TRP ratings for the show, particularly over the past three seasons.
Zee TV, the channel airing the show, reportedly offered Ektaa Kapoor, the producer, the option to either shift the show to a 7 PM slot or conclude it entirely. Ektaa Kapoor is said to have opted to end the long-running series, which has been on air for over 11 years and has featured four generations of lead actors.
The show is expected to be replaced by a new series, Ganga Mai Ki Betiyaan, produced by Ravie Dubey and Sargun Mehta’s Dreamiyata Entertainment. This new show will reportedly star Amandeep Sidhu, Sheezan Khan, and Shubhangi Latkar. However, the new show is still awaiting an official time slot.
While the news has saddened many fans of the show, it seems the decision to end Kumkum Bhagya was driven by the channel’s need to introduce fresh content and optimize viewer engagement amidst changing preferences and viewership trends.
