Google has officially launched its highly anticipated Pixel 10 series in India, pricing the base model—available in both 128 GB and 256 GB variants—at ₹79,999, putting it directly in line with the starting price of the iPhone 16. This strategic move positions the Pixel 10 as a compelling alternative in the premium smartphone segment.
Notably, the previous-generation Pixel 9 has received a significant price cut and is now available for ₹74,999 for the 128 GB model—down from its original launch price of ₹79,999—offering budget-conscious buyers strong value with modern features.
What the Pixel 10 Brings to the Table
Powered by Google’s cutting-edge Tensor G5 chip built on a 3nm process, the Pixel 10 delivers impressive AI-driven functionality, including tools like Magic Cue and Camera Coach for smarter assistance and photography. The design retains the familiar camera bar, now enhanced with a triple rear-camera setup, while offering new color options for fresh visual appeal.
Market Context in India
This launch marks Google’s growing commitment to the Indian market, following its decision to begin direct online sales via the Google Store—a strategy aimed at mirroring Apple’s retail success in the country. The comparable pricing to the iPhone 16 highlights Google’s ambition to gain stronger traction in the premium segment, where Apple currently holds a dominant position.
Why This Matters
- Equal footing with iPhone 16: By pricing the Pixel 10 on par with the iPhone 16, Google positions itself as a viable alternative for buyers seeking high-end hardware with AI-centric features.
- Value in the upgrade cycle: The discounted Pixel 9 offers an attractive option for those prioritizing affordability without sacrificing performance.
- Expanded Indian reach: Direct online availability and local pricing control suggest Google is intensifying its focus on the fast-growing Indian smartphone market.
